Nation branding

The concept of applying branding principles and strategies to nation states has been around for decades. However, in recent years, the concept has occ... Read more

In "Public Diplomacy's Branding Trap," the author warns against oversimplifying and relying too heavily on branding in public diplomacy efforts. They ... Read more

In a time where interaction with citizens is the key to diplomatic success, Morocco still lags behind other small states and does not yet pursue effic... Read more

The study explores the relationship between perceptions about products produced in a country and the country's reputation and image. It considers coun... Read more

Branding India: An Incredible Story" explores India's journey in establishing itself as a global leader through strategic branding initiatives. The bo... Read more

The emergence of international public opinion and the origins of public diplomacy in Japan in the inter-war period. ... Read more

In the text "Public Diplomacy and Nation Branding: Conceptual Similarities and Differences," the authors explore how public diplomacy and nation brand... Read more

Efforts by governments to affect foreign public opinion through direct communication – and in competition with rival governments – have been a sta... Read more

Australia is elevating its public diplomacy efforts to enhance its global image. The country's focus on strategic communication aims to promote its va... Read more

A reprint of the historic report of the Advisory Group on Public Diplomacy for the Arab and Muslim World, this document was submitted to the US Congre... Read more

In the text, the positive aspects of Islam are highlighted, emphasizing values such as peace, justice, and compassion present within the religion. The... Read more

There are two factors that have shaped Qatar’s integration and place in the international system. The first revolves around the constraints and pro... Read more