We need a public diplomacy which fits our time. The policy issues which
confront us are increasingly global. Systematic engagement with publics
both at home and abroad will be required if we are to identify and
implement solutions. Policy-makers and diplomats must work with a wider
range of constituencies beyond government, moving towards a more open,
inclusive style of policy-making and implementation. Understanding
of complexity, difference, networks and cultural heritage will be needed,
alongside more imaginative use of technology. Engagement, conducted
with energy, ambition and creativity, must be the hallmark of contemporary
public diplomacy.