People

Matthias Lüfkens is the founder and CEO of @DigiTips, a Geneva-based boutique communication agency. He has 25 years of experience in digital and traditional communications.

His clients include leading international organisations (ITU, GAVI, WIPO, WHO, UNICEF, WWF etc.), as well as corporations wishing to improve their digital profiles.

Previously he was responsible for digital media at the World Economic Forum (WEF), where he designed and implemented the digital strategy.

He is also the founder of Twiplomacy, a study that examines how governments and international organisations use digital platforms.