The message emphasizes the importance of governments improving their communication during the COVID-19 crisis, highlighting the need for accurate information and unity. It discusses the different approaches taken by governments globally, the spread of misinformation, and the necessity for collective action. The role of public diplomacy in shaping future perceptions is highlighted, emphasizing the need for governments to adapt to new technologies and collaborative practices. The message stresses the importance of how governments handle the crisis internationally and the impact it will have on public trust and future crises.