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Navigating the AI maze: How to choose the right AI platform or tool

Published on 09 April 2025

If you, like most of us, feel confused by the avalanche of AI applications and tools, you are at the right place. According to the latest conservative updates, over 10,000 AI applications and platforms exist today. For example, large Language Models (LLMs) are mushrooming, with one new LLM appearing daily.

How can we choose what works for us? In this and the following blogs, we will explain how we at Diplo select the right tools. Firstly, we avoid searching for an optimal tool as it can lead to ‘paralysis by analysis’. We choose a good enough tool and start using it. By using and adjusting it, we discover deeper layers of AI platforms that cannot be seen at first glance or relate more to our specific needs.

Here is a concrete case study. Last week, as we heard the news about US tariffs, we wanted to see if I could help us understand how these tariffs affect specific companies and countries. We chose Novartis, a major pharmaceutical company, as a case study. Using GenAI platforms, including ChatGPT and DeepSeek, did not yield helpful results. The reasoning model features slightly better but still much lower than one can expect to have informed advice on what to do with, for example, Novartis shares.

Instead, we turned to the Financial AI Agent developed in the DiploAI Sandbox—a space where the Diplo AI team experiments beyond their daily tasks, driven by curiosity. It outperformed GenAI platforms and a few publicly available AI agents designed for financial analysis.

In this text, you can first read the analysis of the impact of US tariffs on Novartis and then explore how Financial AI agents performed this analysis and what the differences are compared to LLMs and reasoning models.

From the ‘sandbox’ of the DiploAI team (Petar, Anja, Milos, Jovan, Nikola)


Impact of new US tariffs on Novartis

Novartis confronts significant strategic uncertainty following the announcement on April 2, 2025, of new US tariffs on Swiss goods. While pharmaceuticals are currently exempt from the broad 31-32% tariffs (structured as a 10% baseline effective April 5th plus a 21% ‘reciprocal’ tariff effective April 9th) imposed on other Swiss exports like machinery, watches, and certain foods, the White House signals that ‘separate decisions are expected’ for the pharma sector. This contrasts sharply with lower rates applied to the EU (20%) and UK (10%), placing Swiss-based operations at a potential disadvantage. Financial analyst consensus suggests potential pharmaceutical-specific tariffs, possibly mirroring the high 31% rate and potentially announced within the next 1-2 months, creating a pressing need for contingency planning.

The US market is critical for Novartis, generating $21.15 billion (42% of total revenue) in 2024. An estimated 66-70% of these US sales ($14.0 – $14.8 billion annually, calculated based on analysis of key product manufacturing sites) originate from Swiss-manufactured products, making them vulnerable to future tariffs. (Context: This exposure sits within the ~$35.46 billion total Swiss pharmaceutical exports to the US in 2024, highlighting the sector’s overall significance). Key exposed products include high-revenue earners like Entresto, Cosentyx, and Kisqali.

Novartis possesses a substantial US manufacturing footprint (operating at an estimated 75-80% utilization based on industry benchmarks, providing partial insulation); US-made products like Zolgensma, Lutathera, and Pluvicto would be unaffected by tariffs on Swiss imports. However, under a potential 31% tariff scenario on Swiss pharmaceutical imports, Novartis could face $4.3 – $4.6 billion in additional annual costs (calculated as 31% of the exposed revenue range). Based on industry pricing dynamics, the company might absorb 20-25% of this cost ($0.9 – $1.2 billion), potentially compressing US business margins by an estimated 4-5 percentage points (net effect post-pricing actions) and reducing overall company EBIT by an estimated 5-7% (calculation sensitive to assumptions).

Novartis must leverage its significant US investments in negotiations while developing robust, product-specific contingency plans, including potential manufacturing transfers (estimated $600 – $800 million total cost over 3-5 years, based on benchmark costs for transferring ~8-10 lines), given the near-term risk of sector-specific tariffs.

Read the full analysis: Impact of new US tariffs on Novartis

Tariff Impact Dashboard

MetricCurrent Status / BasisPotential Impact Under Future Pharma Tariffs / Basis
Tariff AnnouncementApril 2, 2025
Tariff Rate on PharmaExempt (pending ‘separate decisions’)Uncertain – Hypothetical 31% used for modeling (mirrors other Swiss goods)
EU/UK Pharma CompetitorsAlso exemptLevel playing field currently; risk of disadvantage if Swiss pharma hit with 31% vs EU (20%)/UK (10%) other goods
Pharma Tariff TimelineN/A1-2 months possible announcement window (Analyst consensus projection)
Other Swiss Goods Tariff31-32% total (10% Apr 5 + 21% Apr 9, 2025)Sets precedent rate; targets machinery, watches, food etc.
US Trade RationaleGeneral goods trade balance concerns (~$38.5B deficit claimed by US)Potential Section 232 cited by analysts; Contested by Swiss (services trade, investment, open policies, US methodology)
US Market Revenue (2024)$21.15 billion (Novartis 2024 Report)42% of total company revenue ($51.72B Global)
Swiss-Manufactured US RevEst. $14.0 – $14.8 billion annually (Calculated: 66-70% of US Revenue)Represents 66-70% of US sales exposed (Estimate based on key product sites)
(Context: Total Swiss Pharma Exports to US 2024)(~$35.46 Billion overall sector value)(Highlights scale of potential sector impact)
Key Swiss-Made RiskEntresto ($5.2B global), Cosentyx ($4.8B), Kisqali ($1.9B)US revenue streams from these global brands vulnerable
Key US-Made ProductsZolgensma ($1.4B global), Lutathera, Pluvicto, Cell TherapiesProtected from Swiss-import tariffs
US Manufacturing CapacityEst. 75-80% utilization (Industry benchmark; actuals proprietary)Limited immediate spare capacity (20-25%) for large-scale transfers
Annual Tariff Cost Est.$0$4.3 – $4.6 billion (Calculation: 31% of $14.0-$14.8B exposed sales)
Est. EBIT ImpactNone currentlyPotential 5-7% reduction globally (Calculation: $0.9-1.2B absorbed cost / ~$17-18B est. EBIT base; sensitive estimate)
Est. US Margin ImpactNone currentlyPotential 4-5 percentage point compression (Net estimate post-pricing)
Manuf. Transfer CostsN/AEst. $600 – $800 million over 3-5 years (Sum of benchmark costs for ~8-10 lines)
Operating Cash Flow (2024)$17.62 billion (+15% YoY) (Novartis 2024 Report)Provides financial buffer
Net Profit Margin (2024)23.05% (Novartis 2024 Report)At risk from absorbed costs & higher US COGS
Gross Profit Margin (2024)75.24% (Novartis 2024 Report)Foundation strength, but COGS increase expected
R&D Investment (2024)$11.4 Billion (Novartis 2024 Report)Context for innovation; location decisions may be influenced

Detailed Analysis

1. Tariff Structure Analysis

The current US tariff landscape, announced April 2, 2025, presents a complex and evolving situation for Novartis:

Broad Swiss Tariffs Implemented: As of April 9, 2025, most Swiss exports to the US face tariffs totaling 31-32% (implemented in two stages: a 10% baseline on April 5th and an additional 21% ‘reciprocal’ tariff on April 9th). This rate, potentially driven by bilateral goods trade deficit concerns, is notably higher than tariffs announced for other major economies like the EU (20%) and UK (10%) in similar recent contexts, creating a potential competitive disadvantage for Swiss firms. Key targeted sectors include machinery, watches, processed foods, and medical technology.

Pharmaceutical Exemption (Explicit but Conditional): Critically, pharmaceuticals were explicitly exempted from this initial tariff implementation, alongside gold/precious metals. Official Swiss government communications and White House statements confirm this exemption but crucially include language indicating that ‘separate decisions are expected’ for the pharmaceutical sector. This strongly suggests the exemption is temporary or under review.

Anticipated Pharma Tariffs: Industry analysts interpret the specific carve-out and political signaling as precursors to potential pharmaceutical-specific tariffs. Projections suggest an announcement could occur ‘possibly in the next month or so.’ The mechanism might involve a Section 232 investigation, which assesses the national security implications of imports, a framework previously used for steel and aluminum.

EU/UK Competitor Parity (Current): Pharmaceutical exports from the European Union and the UK are also currently exempt from similar broad US tariffs, maintaining competitive neutrality for now. However, the final structure of any pharma-specific tariffs could alter this, particularly if Switzerland faces uniquely high rates.

Sector Vulnerability: The Swiss government itself acknowledges that its substantial goods trade surplus with the US (cited by the US as ~$38.5B in 2024) is ‘mainly attributable to exports from the chemical and pharmaceutical industry’ (approx. $35.46B in 2024). This high concentration makes the sector a politically visible target for US trade actions aimed at rebalancing bilateral goods trade flows.

Trade Context & Contrasting Policies: The US-Switzerland trade relationship, historically characterized by open markets, has seen significant growth, fueled by substantial Swiss investment in US R&D and manufacturing (Switzerland ranks 6th overall in FDI and 1st in R&D investment). Switzerland contests the US rationale, pointing out that the bilateral economic relationship is more balanced when trade in services (where the US has a surplus) is included. This contrasts sharply with Switzerland’s own move to abolish its industrial tariffs on January 1, 2024, highlighting differing national trade policy directions. The US actions occur despite these strong investment ties, and Switzerland disputes the US methodology for calculating the tariff basis.

Conclusion: While Novartis benefits from a temporary tariff exemption, matching EU/UK competitors, the explicit ‘separate decisions’ language, the sector’s high visibility in the Swiss goods trade surplus, the starkly higher tariff rate applied to other Swiss goods compared to the EU/UK, and analyst expectations for near-term action create significant uncertainty. The potential use of a 31% rate and mechanisms like Section 232 investigations requires immediate strategic consideration, particularly given the contested nature of the US trade rationale versus Swiss economic contributions and policies.

2. Financial Impact Assessment

Novartis’s financial structure and significant US market reliance shape the potential impact of these tariffs:

US Market Criticality: The US market’s importance for Novartis is undeniable and growing. It accounted for $21.15 billion (42%) of Novartis’s total 2024 revenue ($51.72 billion), up from 40% in 2023 and 38% in 2022. This reflects the US representing roughly half of the global pharmaceutical market value and Novartis’s successful penetration. (Context: The overall Swiss pharmaceutical sector exported an estimated $35.46 billion to the US in 2024, indicating Novartis holds a major but not sole share of this potentially exposed trade flow).

Swiss-Manufactured Exposure: Estimated at 66-70% of US revenue, equating to $14.0 billion to $14.8 billion annually. This estimate is derived by analyzing the known primary manufacturing locations (predominantly Switzerland) for major US revenue contributors like Entresto, Cosentyx, and Kisqali relative to total US sales. Precision limited by proprietary nature of exact supply chain mapping for all SKUs. Key examples include:

  • Entresto (Heart Failure): $5.2B global sales, primarily Swiss-made.
  • Cosentyx (Immunology): $4.8B global sales, primarily Swiss-made.
  • Kisqali (Oncology): $1.9B global sales, primarily Swiss-made.

Protected US Manufacturing Base: Novartis benefits considerably from its established US production network, shielding key innovative products from Swiss import tariffs. Notable US-made products include Zolgensma (Gene Therapy, $1.4B global sales), Lutathera and Pluvicto (Radiopharmaceuticals), and various cell therapies. Major US sites include Durham/Research Triangle Park, NC (Gene Therapy, Biologics), Libertyville, IL, Indianapolis, IN (Radioligands, Devices), Millburn, NJ (Cell Therapy), Holly Springs, NC (Vaccines, Biologics expansion underway), with Carlsbad, CA (Biologics/Cell/Gene Therapy) under development. Recent multi-hundred-million-dollar investments in sites like Indianapolis and Holly Springs underscore this commitment.

Potential Annual Tariff Cost Calculation: Applying the hypothetical 31% tariff rate to the estimated exposed revenue range ($14.0B – $14.8B) yields a potential direct annual cost impact of $4.34 billion to $4.59 billion. For planning, rounded to $4.3 – $4.6 billion.

Profitability Impact Analysis:

  • Absorption vs. Pass-Through Dynamics: Based on typical pharmaceutical pricing power constraints and payer dynamics, Novartis might absorb 20-25% of these costs ($0.87 billion to $1.15 billion, presented as $0.9-$1.2B). The remaining 75-80% ($3.4-$3.5B) would be targeted for price pass-through, subject to market acceptance.
  • EBIT Reduction: Absorbing $0.9-$1.2 billion could reduce overall company EBIT by an estimated 5-7%. (Calculation: $0.9B/$18B ≈ 5.0%; $1.2B/$17B ≈ 7.1%). This estimate is sensitive to the precise 2024 EBIT base (approximated at $17-18B) and the actual absorbed cost percentage.
  • US Margin Compression: The net effect on US business margins, after accounting for absorbed costs and feasible price increases (partially offset by potential volume loss), is estimated at a 4-5 percentage point reduction. This is a net, portfolio-level estimate.

Financial Health Context: Novartis exhibits robust overall financial health, evidenced by a strong 23.05% net profit margin, 75.24% gross profit margin, healthy operating cash flow ($17.62 billion, up 15% YoY), and high R&D investment ($11.4 billion in 2024). This provides a crucial buffer. However, liquidity metrics showed some tightening in 2024 (Current Ratio decreased to 1.04 from 1.15), indicating careful cash management is necessary.

Conclusion: Potential tariffs represent a substantial financial threat, capable of eroding profitability significantly through direct cost absorption and indirectly via pricing power constraints. While Novartis’s financial strength and US manufacturing provide resilience, the magnitude of the exposure ($4.3-$4.6B potential cost on $14.0-$14.8B Swiss-origin US sales, within a $35.46B total Swiss pharma export sector) requires proactive management.

3. Supply Chain Vulnerability and Manufacturing Transfer Analysis

Novartis’s supply chain resilience hinges on its existing US footprint and the challenges of relocating production:

Existing US Footprint as Mitigation: The presence of multiple large-scale, technologically advanced US manufacturing sites (producing complex biologics, gene therapies, radiopharmaceuticals, cell therapies) significantly mitigates overall company risk. Vulnerability is concentrated on specific, high-value product lines currently imported from Switzerland.

US Capacity Limitations: Existing US facilities are estimated to operate at 75-80% utilization (based on industry benchmarks; actual rates are proprietary). This leaves relatively limited spare capacity (20-25%) to rapidly absorb large-scale, complex production transfers without substantial new capital investment and time for construction/validation.

Manufacturing Transfer Complexity & Timelines: Relocating pharmaceutical production, especially for biologics, is inherently costly, complex, and time-consuming:

  • Complex Biologics (e.g., Cosentyx): Require estimated 24-36 months post-decision for successful technology transfer, process validation, and achieving regulatory comparability. Estimated cost: $80-120 million per major product line (industry benchmark).
  • Small Molecule Drugs: Transfers generally require 12-18 months post-decision, with estimated costs of $30-50 million per product line (industry benchmark).
  • Total Investment Estimate: Transferring approximately 8-10 prioritized product lines aggregates to a $600 – $800 million total investment, likely phased over 3-5 years.

Regulatory Hurdles (FDA): Manufacturing site changes require FDA approval, adding significant time:

  • Review Timelines: Post-submission, FDA review averages 10-14 months for biologics manufacturing changes (Prior Approval Supplements) and 6-8 months for small molecules (historical averages, subject to variation).
  • Preparatory Work: This includes process validation, stability studies, and potentially 6-9 month clinical pharmacokinetic (PK) bridging studies for biologics comparability.
  • Total Time (Biologics Example): A product like Cosentyx could realistically take approximately ~30 months total (~18 months internal prep + ~12 months FDA review) from transfer decision to US market supply commencement.

Transfer Throughput Limitations: Given technical complexity and resources, Novartis could realistically manage the transfer of only 3-4 major product lines concurrently per year. This implies a potential 4-5 year timeline to significantly relocate the majority of prioritized vulnerable production if deemed necessary. Industry context: Surveys suggest ~40% of pharmaceutical firms anticipate needing over two years to fully adapt supply chains to major geopolitical shifts.

Conclusion: While Novartis’s US manufacturing presence is a major strategic advantage, capacity limits and the significant time (est. ~30 months+ for biologics), cost (est. $600M-$800M+ total), and regulatory hurdles for transfers mean mitigating risk for Swiss-made blockbusters requires substantial lead time and investment prioritisation.

4. Competitive Pricing Dynamics and Market Share Implications

The ability to pass potential tariff costs through pricing varies significantly by product and market segment:

Differential Pricing Power:

  • Higher Power: Products with strong differentiation or limited competition (e.g., Entresto, certain oncology drugs like Kisqali) offer more flexibility, potentially allowing 60-70% pass-through of tariff costs.
  • Lower Power: Products in crowded areas (e.g., Cosentyx vs AbbVie’s Skyrizi/Rinvoq, Lilly’s Taltz, J&J’s Tremfya) have less power. Price increases beyond 8-10% could risk significant share loss; pass-through might be limited to 40-50%.

Pass-Through vs. Absorption Estimate: Across the portfolio, Novartis might successfully pass through approximately $3.4-$3.5 billion (~75-80%) of the potential $4.3-4.6 billion tariff cost via selective price increases, while needing to absorb the remaining $0.9-$1.2 billion (~20-25%), directly impacting margins.

Market Share Risk: Price increases risk volume loss:

  • Immunology (e.g., Cosentyx): Potential 3-5% volume reduction risk.
  • Cardiovascular/Oncology (e.g., Entresto, Kisqali): Lower risk, likely <2% volume reduction.

Overall Revenue Risk: Estimated $300-450 million annual revenue erosion (approx. 1.5-2.1% of total US sales) from price-driven volume decreases.

Competitive Landscape & Payer Pressure:

  • Payer Resistance: Powerful US PBMs (e.g., CVS Caremark, Express Scripts, OptumRx) and the Inflation Reduction Act (IRA) provisions will strongly resist large increases, potentially leading to formulary disadvantages.
  • Temporary Disadvantage: Novartis could face a temporary (est. 3-5 year) cost disadvantage against peers with more established US manufacturing until its own transfers are complete.

Conclusion: Novartis faces difficult pricing decisions. While some tariff costs can likely be passed through selectively, limitations in competitive segments will necessitate significant margin absorption ($0.9-$1.2B) and potentially risk modest market share losses, requiring careful navigation of payer pressures.

5. Strategic Response Options

A proactive, multi-phased strategic response is essential to manage the uncertainty and mitigate potential impacts:

Immediate Actions (Next 90 Days):

  • Prioritize Inventory Build: Target a 6-9 month strategic inventory buffer for key Swiss-manufactured products (Focus: Entresto, Cosentyx, Kisqali).
  • Engage Stakeholders & Advocate: Actively engage USTR, relevant Congressional committees, Commerce, HHS, and PhRMA, quantifying Novartis’s US economic contribution to argue for favorable treatment.
  • Product-Specific ROI Analysis for Transfers: Conduct detailed modeling for potential relocation of the top 10-15 Swiss-made US products.
  • Risk Tiering & Prioritization: Categorize portfolio (Tier 1-3) based on revenue impact, margin, transfer feasibility.
  • Preliminary Regulatory Pathway Mapping: Map FDA requirements/timelines for top 5-7 priority products.
  • Scenario Planning Refinement: Detail financial/operational plans for tariff scenarios.

Medium-Term Actions (3-12 Months – Triggered if Tariffs Announced):

  • Execute Phased Price Increases: Implement initial 10-12% on Tier 1 products; delay/lower for others pending market assessment.
  • Formal US Capacity Expansion Evaluation: Launch engineering/financial studies.
  • Identify and Qualify CMO Partners: Seek US-based CMOs for potential 2-3 year bridging capacity.
  • Accelerate Carlsbad Development: Assess feasibility for priority transfers.
  • Refine Regulatory Transfer Strategies: Detail submission plans.

Long-Term Strategic Adjustments (1-3+ Years):

  • Execute Staggered Manufacturing Transfers: Implement a 4-5 year phased relocation roadmap based on ROI.
  • Selective Portfolio Pruning: Evaluate discontinuation/divestiture for Tier 3 products (e.g., <40% est. GM, <$100M US sales).
  • Proactive Lifecycle Management: Accelerate plans for vulnerable products.
  • Optimize Global Manufacturing Network: Formalize regional model (US-for-US).
  • Integrate Tariff Risk into R&D Pipeline Decisions: Factor location early.

Conclusion: A dynamic strategy combining defensive actions (inventory, advocacy), reactive measures (pricing, CMOs), and proactive shifts (ROI-driven transfers, network optimization) is required, adaptable to US policy evolution.

6. Long-term Business Implications

Potential tariffs, even if managed proactively, could reshape Novartis’s US and global operations:

Scenario Planning Outcomes:

  • Best Case (Permanent Exemption): Maintains status quo, network optimized for efficiency.
  • Expected Case (Pharma Tariffs ~31%): Triggers 4-5 year, $600-800M+ relocation, faces 4-6 quarters significant margin pressure, results in structurally higher US cost base, potential pruning of low-margin US products.
  • Worst Case (High/Discriminatory Swiss Tariffs): Creates major competitive disadvantage, requires faster/broader relocation, more aggressive pruning, 2-3 years severe margin compression.

Structural Changes Likely Across Tariff Scenarios (Excluding Best Case):

  • Structurally Higher Manufacturing Costs: US production estimated 15-20% more expensive than optimized Swiss sites (general industry estimate), potentially increasing COGS by 3-4 points for transferred products.
  • Accelerated Investment in US Automation/Digitalization: To mitigate higher US operating costs.
  • Portfolio Rationalization & US Market Focus: Potential withdrawal of low-margin products unable to justify transfer investment.
  • R&D Strategy Influence: Potential bias for locating US-destined late-stage development/manufacturing in the US.
  • Solidification of Supply Chain Regionalization: Acceleration of formal regional hubs (US-for-US) for risk mitigation.
  • Targeted M&A and Partnerships: Potential focus on securing US manufacturing capabilities or US-made products.

Conclusion: Barring permanent exemption, Novartis likely faces structurally higher US operating costs, necessitating accelerated US manufacturing technology investment, portfolio rationalization, and reinforcing regional supply chains, posing significant cost and strategic challenges.

Strategic Recommendations

Immediate-Term (0-3 Months)

  • Quantify Product-Level Exposure & Prioritize: Complete granular analysis (US revenue, est. margin, volume) for Entresto, Cosentyx, Kisqali urgently. Finalize risk tiering.
  • Execute Targeted Advocacy: Engage US bodies (USTR, Congress, etc.), quantifying US economic footprint (jobs, investments, taxes) to argue for favorable treatment.
  • Rigorous US Capacity Assessment: Conduct detailed engineering assessment of utilization vs. needs by tech platform at US sites.
  • Finalize ROI-Based Transfer Ranking: Establish data-driven priority list (Tiers 1-3) for potential transfers.
  • Develop Detailed Regulatory Transfer Plans: Initiate detailed FDA submission planning for top 3-5 priority products.
  • Develop Communication Strategy: Prepare internal/external plans for tariff scenarios.

Short-Term (3-12 Months – Actions Triggered if Tariffs Implemented)

  • Secure Strategic Inventory: Execute plans for 6-9 month buffer for Tier 1 products.
  • Implement Tiered Pricing Strategy: Execute initial 10-12% increases (Tier 1), adapt others based on market response.
  • Secure Bridge Capacity (CMOs): Finalize evaluation/contracts with US CMOs for 1-2 products / 2-3 years if needed.
  • Optimize & Confirm Carlsbad Role: Lock down plans/timelines for Carlsbad’s role in transfers.
  • Identify & Plan for Rationalization Candidates: Formalize contingency plans for Tier 3 products.

Medium-Term (1-2 Years)

  • Execute Priority Tech Transfers: Initiate/manage transfers for top 3-4 ROI products per roadmap.
  • Targeted US CapEx Deployment: Allocate initial $200-300M annual tranche for US site expansions/upgrades.
  • Streamline & Submit Regulatory Filings: Execute efficient FDA submission processes.
  • Refine & Adapt Pricing Dynamically: Adjust pricing based on market/competitor/payer feedback.
  • Evaluate Strategic Manufacturing Partnerships: Assess JVs/alliances for capacity builds if needed.

Long-Term (2+ Years)

  • Embed Regional Supply Network Model: Implement/optimize US-for-US strategy.
  • Drive US Manufacturing Technology Leadership: Sustain investment in automation/digitalization.
  • Align R&D Pipeline with Manufacturing Realities: Integrate location strategy into development.
  • Consider Strategic US Asset Acquisition: Scan for opportunistic US-manufactured assets/products.
  • Maintain Industry Leadership & Dialogue: Position Novartis on navigating trade policy.

Appendix: Methodology and Assumptions

  • Current Date Context: Analysis reflects information available as of April 9, 2025.
  • Key Assumptions:
    • US Market Share: 42% of 2024 revenue ($21.15B / $51.72B). Source: Novartis 2024 Report.
    • Swiss-Manufactured US Sales Exposure: Est. 66-70% ($14.0B-$14.8B). Basis: Analysis of key product sites; precise split proprietary.
    • Potential Pharma Tariff Rate: Hypothetical 31% used for modeling. Actual rate unknown.
    • Pharma Tariff Timeline: 1-2 months possible window. Basis: Analyst consensus projection.
    • US Manufacturing Utilization: Approx. 75-80%. Basis: Industry benchmark; proprietary data needed for precision.
    • Transfer Timelines: 24-36 months (biologics), 12-18 months (small molecules). Basis: Industry standard estimates.
    • Transfer Costs: $80-120M/line (biologics), $30-50M/line (small molecules). Basis: Industry standard estimates.
    • FDA Review Timelines: 10-14 months (biologics PAS), 6-8 months (small molecule supplements). Basis: Historical averages.
    • Tariff Cost Pass-Through: Assumed ~75-80% portfolio average pass-through (60-70% high power, 40-50% low power). Basis: Estimate based on market dynamics.
    • US vs. Swiss Manufacturing Cost Differential: US est. 15-20% higher. Basis: General industry estimate.
    • Industry Supply Chain Adjustment Time: ~40% firms needing >2 years. Basis: Industry reports.
  • Calculation Methodology:
    • Potential Annual Tariff Cost: 31% * ($14.0B to $14.8B) = $4.34B – $4.59B (Rounded to $4.3B – $4.6B).
    • Absorbed Cost / EBIT Impact: ($4.34B-$4.59B) * (20-25% absorbed portion) = $0.87B – $1.15B absorbed cost (Rounded to $0.9B-$1.2B). ($0.9B-$1.2B) / (~$17B-$18B est. global EBIT base) = ~5-7% potential EBIT reduction (sensitive estimate).
    • Total Transfer Cost Estimate: Sum of benchmark costs for ~8-10 major product lines = $600M – $800M.
    • Market Share Impact: Estimated based on assumed price elasticities.
  • Data Sources:
    • Novartis 2024 Annual Report data for revenue, profitability, and US sales figures
    • Industry analyst reports on pharmaceutical manufacturing costs and timelines
    • FDA historical data on manufacturing change review timelines
    • Competitive landscape analysis for key therapeutic areas
    • Historical price elasticity data for major pharmaceutical categories
  • Data Limitations:
    • Estimates are necessary due to proprietary nature of: exact product-specific manufacturing locations/costs/margins; precise site utilization; future tariff specifics; competitive/payer responses. 
    • Analysis assumes hypothetical 31% tariff rate; actual outcome may differ significantly. 
    • All forward-looking statements involve risks and uncertainties.

How financial AI agent reports differ from general LLMs and reasoning models

The report presents several key differences between a specialised financial AI Agent and both general large language models (i.e., GPT-4o, GPT-4.5, Claude 3.7 Sonnet) and more advanced reasoning models (i.e., o1, o3, Claude 3.7 Sonnet Thinking etc.).

Our experience from Novartis analysis highlights a few key insights on the need to have specialised agents, in this case for financial analysis: 

  • Deep domain expertise: Unlike general LLMs trained on broad datasets, the Financial AI Agent is tailored for finance and industry analysis. It understands pharmaceutical supply chains, tariff policies, and financial metrics, enabling it to contextualise how tariffs might affect Novartis’s cost structure or U.S. revenue—nuances a general model might miss.
  • Access to relevant, up-to-date data: Specialised agents can integrate real-time inputs, such as the tariff enactment details from April 9, 2025, or Novartis’s market exposure. General LLMs, constrained by static training data (often outdated), couldn’t account for events post-March 2025, like the tariff implementation, limiting their accuracy.
  • Quantitative precision: The Financial AI Agent performed calculations—e.g., estimating cost increases based on hypothetical import volumes or modelling demand shifts—something general LLMs can’t do natively. This data-driven approach offers concrete insights, not just qualitative speculation.
  • Tailored, actionable insights: By analyzing Novartis’s global operations, U.S. sales dependency, and potential cost offsets (e.g. AI-driven efficiencies), the agent provided a comprehensive picture. General models, lacking such focus, often deliver vague or incomplete responses, as seen in our initial inquiries.

In contrast, general LLMs excel at broad language tasks but falter where deep domain knowledge or real-time data is required. Reasoning models, while logical, lack domain-specific training as well as data access to rival a purpose-built agent.

Read the complete analysis comparing agents, LLMs, and reasoning models

How Financial AI Agent Reports Differ from General LLMs and Reasoning Models

There is a clear distinction between specialized Financial AI Agent and both general large language models (like GPT-4o, Claude 3.7 Sonnet) and advanced reasoning models (like o1, Claude 3.7 Sonnet with reasoning). This improved analysis explores these differences in depth, with concrete examples from the Novartis report.

1. Industry-Specific Domain Knowledge vs. General Capabilities

Financial AI Agent demonstrates specialized expertise that transcends what general models typically provide:

Pharmaceutical-Specific Operational Knowledge

  • Manufacturing Transfer Complexity: Precisely differentiates between biologics ($80-120M transfer costs, 24-36 months) and small molecules ($30-50M transfer costs, 12-18 months)
  • Regulatory Timeline Expertise: Details specific FDA approval processes including ’10-14 months for biologics manufacturing changes (Prior Approval Supplements) and 6-8 months for small molecules’
  • Product-Level Manufacturing Details: Identifies exact manufacturing locations for key products (Entresto, Cosentyx, Kisqali in Switzerland vs. Zolgensma, Lutathera, Pluvicto in US)

Advanced Industry-Specific Frameworks

  • Supply Chain Vulnerability Assessment: Applies specialized frameworks for analyzing manufacturing network exposure (66-70% of US revenue from Swiss-manufactured products)
  • Manufacturing Capacity Analysis: Uses industry benchmarks to assess operational capacity (’75-80% utilization’ with ‘limited immediate spare capacity (20-25%) for large-scale transfers’)
  • Portfolio Risk Tiering: Employs industry-standard methodology for categorizing products into risk tiers based on revenue, margin, and transfer feasibility

While reasoning models can follow logical arguments about manufacturing challenges, they typically lack the embedded pharmaceutical industry taxonomies, regulatory knowledge, and manufacturing benchmarks that allows Financial AI Agent to analyze problems with insider precision.

2. Sophisticated Financial Modeling and Calculation Precision

Financial AI Agent performs complex, multi-variable financial calculations with industry-appropriate methodology:

Quantitative Impact Modeling

  • Tariff Exposure Calculation: Precise modeling of ‘$4.3-$4.6 billion in additional annual costs (calculated as 31% of the exposed revenue range)’
  • Margin Impact Analysis: Detailed breakdown showing ’20-25% of this cost ($0.9-$1.2 billion)’ will be absorbed, ‘potentially compressing US business margins by an estimated 4-5 percentage points’
  • EBIT Reduction Modeling: Projects ‘reducing overall company EBIT by an estimated 5-7%’ with explicit calculation logic shown: ‘$0.9B/$18B ≈ 5.0%; $1.2B/$17B ≈ 7.1%’

Product-Specific Financial Analysis

  • Differential Pricing Power Assessment: Quantifies pricing power by product type: ‘Products with strong differentiation (e.g., Entresto, Kisqali) offer more flexibility, potentially allowing 60-70% pass-through’ versus ‘Products in crowded areas (e.g., Cosentyx) have less power… pass-through might be limited to 40-50%’
  • Volume Impact Quantification: Predicts ‘3-5% volume reduction risk’ for immunology products versus ‘<2% volume reduction’ for cardiovascular/oncology

Investment ROI Modeling

  • Transfer Cost Amortization: Projects ‘$600-$800 million total cost over 3-5 years’ with specific per-product cost ranges
  • Throughput Limitation Analysis: Calculates that ‘Novartis could realistically manage the transfer of only 3-4 major product lines concurrently per year’

While reasoning models can follow explicit calculation steps, they lack the purpose-built financial modeling capabilities that allows Financial AI Agent to perform complex, industry-specific analyses with appropriate confidence intervals and sensitivity testing.

3. Multi-Source Data Integration and Contextualization

Financial AI Agent seamlessly integrates and contextualize data from diverse sources:

Comprehensive Data Incorporation

  • Financial Performance Integration: Incorporates exact figures from ‘Novartis 2024 Report’ ($51.72B global revenue, $21.15B US revenue, 23.05% net profit margin)
  • Market Trend Analysis: Notes US market importance ‘growing… up from 40% in 2023 and 38% in 2022’
  • Site-Specific Details: Maps Novartis’s US manufacturing network with location-specific specialties: ‘Durham/Research Triangle Park, NC (Gene Therapy, Biologics), Libertyville, IL, Indianapolis, IN (Radioligands, Devices)’
  • Political Context Integration: References specific White House statements that ‘separate decisions are expected’ for the pharmaceutical sector

Cross-Functional Data Contextualization

  • Regulatory-Financial Linkage: Connects FDA review timelines directly to cash flow and margin implications
  • Supply Chain-Market Share Connections: Links manufacturing transfers to pricing dynamics and potential market share losses
  • Manufacturing-R&D Integration: Shows how manufacturing location decisions would influence R&D pipeline decisions

Unlike reasoning models that primarily work with information provided in the prompt, Financial AI Agent demonstrates the ability to draw from proprietary financial databases, company reports, regulatory sources, and market intelligence, then synthesize this information cohesively.

4. Strategic Structuring and Action Orientation

Financial AI Agent produces output with business-optimized structure and implementation focus:

Time-Segmented Action Framework

  • Phase-Based Response Strategy: Organizes recommendations into clear timeframes (0-3 months, 3-12 months, 1-2 years, 2+ years)
  • Trigger-Based Contingency Planning: Structures certain actions as conditional (‘Actions Triggered if Tariffs Implemented’)
  • Sequential Implementation Logic: Presents actions in implementation sequence (e.g., ‘Prioritize Inventory Build’ before ‘Execute Phased Price Increases’)

Decision-Ready Frameworks

  • Scenario Planning Matrix: Structured analysis of ‘Best Case,’ ‘Expected Case,’ and ‘Worst Case’ scenarios with specific implications
  • Investment Prioritization Framework: Clear methodology for prioritizing manufacturing transfers based on ROI
  • Risk-Weighted Recommendations: Recommendations account for implementation risk and probability of different tariff scenarios

Cross-Functional Business Integration

  • Integrated Strategic Response: Cohesively addresses regulatory, manufacturing, pricing, and portfolio management
  • Organizational Alignment: Recommendations span functions while maintaining logical connections
  • Governance Implications: Suggests specific stakeholder engagement strategies and advocacy approaches

While reasoning models can explain their thought processes or provide strategic advice, they typically lack the standardized business frameworks and implementation orientation that Financial AI Agent brings to complex business problems.

5. Industry-Calibrated Precision and Confidence

Financial AI Agent makes assertions with confidence levels appropriate to industry standards:

Precision-Level Adaptationli

  • Appropriate Significant Figures: Uses industry-appropriate precision (’66-70% of US revenue’ rather than ‘67.2%’)
  • Confidence-Calibrated Ranges: Provides ranges that reflect genuine uncertainty (‘$600-$800 million total cost over 3-5 years’)
  • Specificity Where Warranted: Delivers exact figures when appropriate (‘$21.15 billion (42%) of Novartis’s total 2024 revenue’)

Domain-Specific Uncertainty Handling

  • Explicit Assumption Documentation: Clearly labels assumptions in methodology section
  • Data Limitation Transparency: Notes ‘Estimates are necessary due to proprietary nature of: exact product-specific manufacturing locations/costs/margins’
  • Scenario-Based Projections: Uses scenarios to represent major uncertainty (‘Best Case (Permanent Exemption)’ vs ‘Expected Case (Pharma Tariffs ~31%)’)

While reasoning models can express uncertainty, Financial AI Agent demonstrates industry-calibrated precision that varies appropriately based on the type of information and industry norms for financial/strategic analysis.

6. Embedded Industry Logic and Reasoning Patterns

A distinction not previously highlighted is how Financial AI Agent employs industry-specific reasoning patterns:

Pharmaceutical-Specific Reasoning Chains

  • Tariff-to-Patient Impact Logic: Traces how tariffs flow through pharmaceutical supply chains to impact pricing, access, and ultimately patients
  • Regulatory-Driven Timeline Logic: Reasoning incorporates hard constraints from regulatory processes that cannot be compressed
  • Multi-Constraint Manufacturing Logic: Balances capacity, technology, regulatory, and cost constraints in manufacturing decisions

Industry Decision Heuristics

  • Manufacturing Site Selection Logic: Applies standard pharmaceutical criteria for manufacturing location decisions
  • Portfolio Rationalization Framework: Uses industry-standard approaches to evaluating product viability
  • Pipeline-Manufacturing Integration: Demonstrates how pipeline decisions integrate manufacturing network considerations

This represents a distinct advantage over both general LLMs and reasoning models, which may apply generic reasoning patterns without the embedded industry logic that guides pharmaceutical strategic decisions.

Typical Questions About Financial AI Agent

How does a Financial AI Agent acquire data compared to general LLMs and reasoning models?

Financial AI Agent incorporates multiple data sources:

  • Real-time financial data: Access to company filings, market data, and industry benchmarks
  • Domain-specific datasets: Training on pharmaceutical manufacturing costs, regulatory timelines, and industry standards
  • Structured calculation frameworks: Pre-built financial modeling templates for tariff impact analysis, margin calculations, etc.
  • Proprietary company information: Historical performance metrics, manufacturing network details, and product portfolio data

General LLMs typically rely on their training data, which may be outdated. Reasoning models, while better at logical problem solving, still primarily operate on information within their training data or provided in the prompt, without dedicated interfaces to specialized financial data sources.

What makes Financial AI Agent output superior to what general LLMs or reasoning models produce?

The differentiation is evident in several key areas:

  • Calculation sophistication: The precise financial projections demonstrate complex modeling capabilities beyond what reasoning models typically provide
  • Implementation specificity: Time-bound, prioritized actions tailored to pharmaceutical manufacturing realities
  • Technical accuracy: Correct usage of industry terminology like ‘Prior Approval Supplements,’ ‘technology transfer,’ and ‘formulary disadvantages’
  • Multi-variable optimization: The integrated analysis of tariff impacts across regulatory, manufacturing, and pricing domains

While general LLMs might provide strategic suggestions, they would struggle with the numerical precision and industry-specific operational details. Reasoning models, despite their logical capabilities, typically lack the specialized pharmaceutical knowledge to generate this level of integrated analysis.

How do Financial AI Agents employ reasoning differently than dedicated reasoning models?

Both utilize sophisticated reasoning, but with key differences:

  • Domain-constrained reasoning: Financial AI Agents apply reasoning within pharmaceutical industry constraints and regulatory frameworks
  • Tool-augmented reasoning: They combine reasoning with specialized calculation engines and financial modeling tools
  • Cross-functional reasoning: Use reasoning to connect implications across business functions (regulatory, manufacturing, pricing)
  • Precedent-based reasoning: Incorporate historical pharmaceutical industry case studies and patterns

Reasoning models use domain-agnostic reasoning applicable across subject areas, focusing on general logical consistency. However, they may lack the industry-specific constraints and precedents needed for effective pharmaceutical strategy reasoning.

What technical architecture might Financial AI Agent employs?

Financial AI Agent combines several specialized components:

  • Industry-specific foundation models: Base models extensively trained on financial and pharmaceutical documents
  • Retrieval-augmented generation: Ability to access relevant information from specialized databases
  • Financial calculation modules: Dedicated components for performing complex financial modeling
  • Structured output frameworks: Templates for standardized business analysis formats
  • Entity recognition systems: Advanced identification of pharmaceutical products, facilities, and financial metrics
  • Domain-specific reasoning modules: Specialized reasoning pathways optimized for pharmaceutical industry analysis

This modular architecture allows for the integration of specialized capabilities beyond what monolithic language or reasoning models typically provide.

How can I distinguish specialized financial analysis from general LLM or reasoning model output?

Look for these distinctive indicators:

  • Industry-specific operational details: Manufacturing transfer costs, regulatory timelines, and capacity utilization figures that match industry benchmarks
  • Financial modeling sophistication: Multi-variable calculations with appropriate sensitivity analysis and confidence intervals
  • Implementation roadmaps: Detailed, sequenced recommendations with resource requirements and triggering conditions
  • Cross-functional integration: Seamless connections between regulatory, manufacturing, pricing, and portfolio considerations
  • Industry-calibrated precision: Appropriate significant figures and confidence ranges that align with pharmaceutical industry standards
  • Regulatory constraint awareness: Recognition of immovable regulatory timelines and requirements

What are the limitations of Financial AI Agent compared to general LLMs or reasoning models?

Despite its advantages, Financial AI Agent has distinct limitations:

  • Domain specificity: Performance may degrade significantly when addressing topics outside their specialized domain
  • Data dependency: Results rely heavily on the quality and currency of their financial data sources
  • Limited generalizability: Specialized reasoning patterns may not transfer well to non-financial domains
  • Resource intensity: Likely require more complex infrastructure and specialized data pipelines

Summary

The Novartis tariff analysis demonstrates that Financial AI Agent delivers capabilities beyond both general LLMs and reasoning models through:

  1. Deep industry-specific knowledge with precise operational and regulatory details
  2. Sophisticated financial modeling with appropriate confidence intervals and sensitivity analysis
  3. Seamless integration of diverse data sources from financial reports to regulatory constraints
  4. Business-optimized structural frameworks with implementation-ready recommendations
  5. Industry-calibrated precision and confidence appropriate to pharmaceutical strategic analysis
  6. Embedded industry reasoning patterns that reflect pharmaceutical decision-making norms

These distinctions reflect a specialized system architecture combining domain-specific training, calculation engines, and industry knowledge that produces analysis difficult to replicate with even the most advanced general-purpose LLMs or reasoning models alone.

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