Purple Elephant Ventures raises $4.5M to revolutionize Kenya’s tourism with technology
Purple Elephant Ventures (PEV), a Nairobi-based venture studio, has secured $4.5 million in seed funding to revolutionize Africa’s tourism sector through technology. Key investors, including Clear Creek Investment B.V., Klister Corp., and Fede Pirzo-Biroli of Playfair Capital, have backed PEV’s mission to drive sustainable and tech-enabled tourism.
The funding will support the growth of PEV’s startups and the launch of new ventures tackling industry challenges. CEO Ben Peterson highlighted the potential of travel technology to boost economic growth while preserving Africa’s cultural and natural heritage.
PEV’s vision aligns with Kenya’s digital transformation efforts, such as expanding fibre connectivity and introducing a digital nomad visa, which aim to attract remote workers and enhance tech-driven tourism.
